Omar Zaafrani

Omar Zaafrani serves as Chair of the World Energy Council's Communications & Strategy Committee and is also the Senior Vice President of Group Communications at the Abu Dhabi National Oil Company (ADNOC).

At ADNOC, Zaafrani is responsible for the development and execution of multi-pronged communications and brand strategy that has strengthened ADNOC’s reputation as an industry leader while ensuring the effective and transparent communication of the organization’s transformation, internally and externally, as it adapts to an evolving energy landscape. Zaafrani oversees the communications across the Group, including its 14 subsidiary companies, and is tasked with repositioning the organization domestically and internationally to firmly establish its reputation as a leading national oil company.

A communications and public relations professional, Zaafrani has extensive experience of strategically positioning organizations and senior executives across various markets. He has developed compelling narratives and communications strategies that connect organizations to the world and its stakeholders, while reinforcing their business objectives. Zaafrani has extensive experience leading largescale crisis and change management programs, as well as brand repositioning programs. He recently led the communications around the public listing of ADNOC Distribution.

Prior to joining ADNOC, Zaafrani was Head of Energy Communications, at Mubadala, an investment and development company supporting the diversification of Abu Dhabi’s economy, where he oversaw the communication of the Group’s energy portfolio. He has also served as Manager, Corporate Communications at Masdar, Abu Dhabi’s renewable energy company.